Love him or hate him Tim Westwood is someone who is making moves in music, sports and now in journalism. In case you haven’t heard yet, Tim is now down with the World Cup for News of the world . He has been providing coverage of the World Cup that will last through the duration of the games which ends in July. You can also expect to see more oh him online as well as print ads featuring Westwood in regards to World Cup Football. CRM and digital activity will continue also. Album and sticker giveaway promotions add to the interest and participation from fans of World Cup and fans of Tim alike. Be sure to look out for the thirty second video spot for more information.

What’s so unique about Tim’s articles is his honesty and youthful perspective of the games. Regardless of what team you are hoping wins, Westwood’s entertaining views are a breath of fresh air for World Cup fans. Even though Tim is famous his works come off as someone who is a down to earth fan opposed to traditional sports writers who can come off as old men. After all, it couldn’t be called Pimp my World Cup unless the standpoint of the writer broke the factory mold. For funny, exclusive World Cup content by legendary Dj Tim Westwood, check out: Tim’s Column at News of the World

Bloggers across the internet have already sounded off on Mr. Westwood’s new gig with a fury. The tweeters have mixed feelings about it while others seem excited about the project. One of the things that are echoed repeatedly is Tim’s genuine interest in the World Cup as well as his writing skills.

Here’s an interesting line about Tim’s view on England’s loss to USA in their opening game : “We can’t even win against the USA where soccer’s a girls’ game that no-one cares about.”